Legal
Cookie Policy
This Cookie Policy explains how BLOOMS247 uses cookies, pixels, tags, local storage, and similar technologies.
3.1 Purpose of this Cookie Policy
This Cookie Policy explains how BLOOMS247 uses cookies, pixels, tags, local storage, and similar technologies on our website and digital services.
3.2 What cookies are
Cookies are small text files placed on your device when you visit a website. They help websites work, remember preferences, understand usage, measure performance, and support advertising.
Pixels and tags are small pieces of code that can collect information about your interaction with a website and send that information to us or third-party platforms.
3.3 Technologies we use
We may use cookies, pixels, tracking tags, local storage, session storage, analytics scripts, advertising identifiers, conversion tracking tools, and similar technologies.
3.4 Types of cookies and tracking technologies
Strictly necessary technologies are required for the website to function. They may support security, payment processing, fraud prevention, load balancing, and consent preference storage. These cannot usually be switched off through our website because the website may not work properly without them.
Performance and analytics technologies help us understand website traffic, user behaviour, page performance, errors, popular content, and campaign effectiveness. These may include Google Analytics or similar analytics tools.
Functional technologies help remember preferences and improve user experience, such as location settings, form information, saved preferences, or website display choices.
Advertising and retargeting technologies help us show relevant advertising, measure ad performance, create audiences, retarget website visitors, and understand whether ads lead to enquiries or purchases. These may include Meta Pixel, Google Ads tags, Google remarketing technologies, TikTok Pixel, and similar advertising technologies.
3.5 Third-party cookies, pixels and platforms
Third parties may place or read cookies, pixels, tags, or similar technologies on your device when you use our website.
These third parties may include Meta, including Facebook and Instagram, Google, including Google Analytics and Google Ads, TikTok, website platforms, payment processors, analytics providers, cyber security providers, and other service providers.
These providers may use the information according to their own privacy policies and terms.
3.6 Information collected through cookies and pixels
Cookies and pixels may collect information such as IP address, device type, browser type, operating system, approximate location, referral URL, pages viewed, time spent on pages, buttons clicked, forms started or submitted, product or page views, purchase or enquiry events, advertising campaign source, cookie IDs, advertising IDs, and other website usage or event data.
3.7 Why we use cookies and pixels
We use cookies and pixels to operate the website, maintain security, remember user preferences, improve website performance, understand customer behaviour, measure advertising effectiveness, retarget website visitors, optimise campaigns, reduce irrelevant ads, prevent fraud and misuse, troubleshoot issues, and improve products, offers, and services.
3.8 Consent and managing preferences
Where required, we will ask for your consent before using non-essential cookies, pixels, or tracking technologies.
You can manage cookies and tracking by using our cookie banner or preference centre, adjusting browser settings, deleting cookies from your device, blocking third-party cookies, using private browsing modes, adjusting advertising settings in Meta, Google, TikTok, and other platforms, using device privacy settings, or contacting us at contact@blooms247.com.au.
If you disable cookies, some website features may not work correctly.
3.9 Cookie duration
Cookies may be session cookies or persistent cookies.
Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.
The duration of third-party cookies depends on the provider that sets them.
3.10 Do Not Track and browser signals
Some browsers offer "Do Not Track" or similar privacy signals. Our website may not respond to all such signals unless legally required or technically supported.
You can still manage cookies using our cookie controls, browser settings, and third-party advertising preferences.
3.11 Updates to this Cookie Policy
We may update this Cookie Policy from time to time. The updated version will be published on our website and will apply from the date of publication.
3.12 Contact
For questions about cookies or tracking technologies, contact:
BLOOMS247 PTY LTD
Email: contact@blooms247.com.au
Address: Unit 4, 35 Dougharty Road, Heidelberg Heights, VIC 3081,
Australia