Privacy Policy

Version: 1.1

Last updated: 8 May 2026

2.1 Purpose of this Privacy Policy

This Privacy Policy explains how BLOOMS247 PTY LTD collects, uses, stores, and protects personal information.

It applies when you visit our website, purchase from us online, in person, or through a vending machine, submit an enquiry, message us by email, phone, website form, social media, or another channel, interact with our advertising, enter a promotion, contact customer support, interact with our social media pages, or otherwise deal with BLOOMS247.

2.2 Personal information we collect

We keep personal information collection limited.

Where you message us, submit an enquiry, request support, or otherwise contact us, we may collect your name, email address, phone number, the content of your message, any details you choose to provide, and basic records needed to respond to your enquiry or support request.

If you purchase from us, we may also receive limited transaction-related information, such as purchase time, purchase location, receipt or order details, and payment confirmation details. Full payment card information is handled by payment providers and is not intentionally stored by BLOOMS247.

Our website may also collect technical and usage information through cookies, pixels, tags, and similar technologies, including IP address, device information, browser type, approximate location, pages viewed, referral source, cookie identifiers, advertising identifiers, website events, and interaction data used for analytics, advertising measurement, and retargeting.

We do not intentionally collect sensitive information unless it is necessary and you have consented, or collection is otherwise permitted by law.

2.3 Information we do not currently collect or use

At this stage, we do not operate customer accounts, do not run email marketing campaigns, do not run SMS marketing campaigns, do not sell personal information, do not rent personal information, do not intentionally pass your enquiry contact details to third parties for their own marketing, and do not intentionally collect more personal information than needed to respond to enquiries, provide support, process transactions, operate the website, and measure advertising performance.

2.4 How we collect personal information

We may collect personal information directly from you when you message or contact us, through website forms, through customer service communications, through email, phone, or social media, through purchase or payment confirmation systems, through cookies, pixels, tags, and similar technologies, from payment processors where needed to confirm transactions, from analytics providers, and from advertising platforms where permitted by law.

2.5 Tracking pixels and advertising technologies

We use third-party tracking technologies to help operate, measure, improve, and advertise our business.

Meta Pixel may collect or receive information from our website and use that information to provide measurement services, targeted advertising, retargeting, lookalike audiences, ad delivery, conversion tracking, and campaign performance reporting across Meta platforms, including Facebook and Instagram. Meta may receive information such as page views, product views, website events, IP address, browser details, device information, cookie identifiers, referral URLs, and other event data.

Google technologies may include Google tag, Google Analytics, Google Ads conversion tracking, remarketing tags, and related Google services. Google may receive information such as website usage, page views, referral source, device information, approximate location, browser details, advertising identifiers, conversion events, and website interaction data.

TikTok Pixel may collect or receive information from our website and use that information for advertising measurement, campaign optimisation, retargeting, audience creation, and conversion tracking on TikTok and related services. TikTok may receive information such as page views, website events, IP address, browser and device information, cookie identifiers, referral URLs, and other event data.

2.6 Why we use tracking technologies

We use tracking technologies to understand how people use our website, improve website performance and user experience, measure advertising performance, identify whether ads lead to enquiries or purchases, retarget visitors with relevant advertising, create advertising audiences, limit irrelevant advertising, detect technical issues, prevent fraud and misuse, improve products, offers, and campaigns, and support business reporting and decision-making.

2.7 Consent and cookie controls

Where required, we will seek your consent before placing non-essential cookies, pixels, tags, or similar tracking technologies on your device.

You can manage tracking preferences by using our cookie banner or preference centre, where available, adjusting your browser settings to block or delete cookies, using privacy controls provided by Meta, Google, TikTok, or other advertising platforms, using device-level privacy settings, or contacting us at contact@blooms247.com.au.

Blocking cookies or tracking technologies may affect website functionality, analytics, or advertising relevance.

2.8 How we use personal information

We may use personal information to respond to your messages and enquiries, provide customer support, process, verify, or troubleshoot purchases, send receipts or service messages where required, manage refunds, complaints, and product issues, improve products, services, website performance, and customer experience, measure advertising performance, conduct analytics and business reporting, prevent fraud, abuse, security incidents, and unlawful activity, comply with legal, accounting, tax, insurance, regulatory, and operational obligations, enforce our rights, terms, and agreements, and manage business administration, records, insurance, and risk.

2.9 Direct marketing

We do not currently send marketing emails or marketing SMS messages.

If this changes, we will only send direct electronic marketing where permitted by law and will provide a clear unsubscribe method.

You may still receive non-marketing messages, such as replies to your enquiry, support responses, receipts, operational messages, or legally required notices.

2.10 Disclosure of personal information

We do not sell, rent, or intentionally pass your enquiry contact details to third parties for their own marketing.

We may disclose personal information only where reasonably necessary for our business operations, legal obligations, or service delivery, including to employees, contractors, and representatives who need access to respond to enquiries or operate the business, payment processors where needed to process or verify a transaction, website hosting and IT service providers, email or communications service providers used to receive or respond to messages, analytics providers, advertising platforms including Meta, Google, and TikTok through cookies, pixels, tags, and similar technologies, professional advisers including lawyers, accountants, insurers, and auditors, venue operators, shopping centres, landlords, or operational partners where necessary for a specific issue, regulators, law enforcement, courts, tribunals, or government authorities where required or permitted by law, and other parties with your consent or where permitted by law.

2.11 Overseas disclosure

Some service providers and advertising platforms may store or process information outside Australia.

Countries may include the United States, Singapore, Ireland, the United Kingdom, the European Union, and other locations where our service providers, advertising platforms, or their related bodies corporate operate.

By using our website or services, you acknowledge that information may be disclosed to overseas recipients where reasonably necessary for the purposes described in this Privacy Policy.

2.12 Payment information

Payments may be processed by third-party payment providers. We do not intentionally store full payment card numbers unless required and permitted through a compliant payment provider.

Payment providers may collect and process payment information according to their own terms and privacy policies.

2.13 Security and storage

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure.

Security measures may include access controls, password protection, secure payment processing, staff access restrictions, and secure service providers.

No method of transmission or storage is completely secure. You use our website and services at your own risk.

2.14 Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to enquiries, customer support, legal compliance, accounting, tax, insurance, dispute resolution, fraud prevention, and record-keeping.

When information is no longer required, we will take reasonable steps to destroy, delete, or de-identify it, unless we are required or permitted by law to retain it.

2.15 Access and correction

You may request access to personal information we hold about you or ask us to correct inaccurate, incomplete, or outdated information.

To make a request, contact us at contact@blooms247.com.au.

We may need to verify your identity before responding. We may refuse a request where permitted by law.

2.16 Complaints

If you have a privacy complaint, contact us first at contact@blooms247.com.au and provide details of your concern.

We will review your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

2.17 Children

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children under 16 without appropriate consent.

If you believe a child has provided us with personal information, contact us at contact@blooms247.com.au.

2.18 Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be published on our website and will apply from the date of publication.

2.19 Contact

For privacy questions, access requests, correction requests, complaints, or marketing opt-outs, contact:

BLOOMS247 PTY LTD
Email: contact@blooms247.com.au
Address: Unit 4, 35 Dougharty Road, Heidelberg Heights, VIC 3081, Australia